Instantly smoother hair
- Frizz protection for up to 72 h
- Intense, healthy-looking shine
How to use
- Apply to hair before styling
- Brush and style on wet hair or while blow-drying


Intense Smoothing Serum Moroccanoil
Smoothness and shine for 72h – serum with argan oil
The Intense Smoothing Serum is a highly concentrated styling formula from Moroccanoil that instantly smooths hair and makes it easier to comb and style. The nourishing argan oil softens the hair fiber and gives it a deep shine, while the formula reduces unwanted volume by up to 46% and protects against frizz for 72 hours. It is the answer to the needs of thick, dull, and static-prone hair.
- The highly concentrated formula smooths hair, making brush styling and effortless styling easy.
- The argan oil in the serum softens the hair and gives it an intense, healthy shine.
- Reduces unwanted hair volume by up to 46% (results from an independent study).
- Protects against excessive frizz for up to 72 hours.
- Ideal for thick, dull, or highly frizzy hair.
- Achieve the effect of shiny, smooth curls or perfectly straight hair.
Moroccanoil · Hair Oil/Serum
Smoothness that has its signature
Intense Smoothing Serum is one of the most recognizable formulas from Moroccanoil – a brand that has permanently changed the way we think about hair care by combining luxurious ingredients with real effectiveness. This highly concentrated styling serum is designed for hair that needs more discipline: thick, dull, or excessively frizzy.
At the heart of the formula is the nourishing argan oil – the signature ingredient of the Moroccanoil brand – which softens the hair fiber and gives it a deep, healthy shine. The result? Hair that can be styled exactly how you want: into incredibly shiny smooth curls or perfectly straight strands.
How to use
- Apply to hair before styling
- Brush and style on wet hair or while blow-drying
Why it works
Visible effect from the first application
The highly concentrated serum formula smooths hair almost instantly, making it easier to brush and style effortlessly. This means styling takes less time, and the result is more precise – without the feeling of weighing down the hair.
An independent study confirmed that the serum reduces unwanted hair volume by up to 46% and protects against excessive frizz for 72 hours. This is a real difference for hair that loses its controlled shape throughout the day.

Features
What you get in one formula
Application ritual
A simple step to smoothness
The serum is applied to hair before styling, making it easier to brush and style both wet and during drying. The concentrated formula allows you to control the effect – from gentle smoothing to full discipline of frizzy strands.
Who it's for
This serum is for you if...
- you have dry or damaged hair and need intense smoothing,
- your hair is thick, dull, or difficult to style,
- you struggle with excessive frizz throughout the day,
- you dream of salon-like shine and smoothness every day.
FAQ
Frequently asked questions
What type of hair is this serum intended for?
The product is ideal for caring for thick, dull, or excessively frizzy hair, as well as dry and damaged hair that needs additional smoothing and shine.
How long does the smoothing effect last?
An independent study confirmed protection against excessive frizz for up to 72 hours, and the reduction of unwanted volume reaches 46%.
What does Intense Smoothing Serum smell like?
The product features the signature Moroccanoil scent – a Mediterranean-inspired blend with notes of spicy amber and sweet flowers.

„“Moroccanoil is the iconic argan oil in every formula — from treatment to styling. I match products to hair type and needs so the care genuinely works, not just smells nice.””
I'll gladly advise whether Intense Smoothing Serum will work for your hair — answer a few questions in the finder and we'll immediately match the care to your hair type.
Recommended by our cosmetologist · loved by clients
Moroccanoil is the cult argan oil in hair care. If you don't know which product to start with, write to me — I'll help you match the care to your hair type.
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The full line Moroccanoil
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