Neutralises brassy tones
- Heat protection when styling
- Faster drying and more shine
Violet pigments
neutralise brassy tones
- Argan oil
- improves manageability and shine
- Flaxseed extract
- protects against heat damage
How to use
- Apply to clean, towel-dried hair
- Focus on the lengths and ends
- Style as usual

Treatment Purple Moroccanoil
Purple argan oil neutralizing copper tones in blonde
Moroccanoil Treatment Purple is the purple version of the iconic Moroccanoil formula, designed for blonde, highlighted, and gray hair. It neutralizes copper tones and unwanted yellow and orange undertones that develop over time. The rich yet lightweight formula with argan oil instantly penetrates the hair, improving manageability and shine.
- Neutralizes brassy tones and unwanted yellow and orange undertones that develop in hair over time.
- Features a lightweight, multi-tasking formula infused with argan oil and flaxseed extract.
- Protects hair from damage caused by thermal styling.
- Leaves hair looking and feeling noticeably healthier.
- Improves manageability, cuts blow-drying time, and boosts shine.
- In an independent consumer study, 95% of participants confirmed that the product refreshes highlights after just one application.
Say goodbye to brassy tones forever
Moroccanoil Treatment Purple is the purple version of the iconic Moroccanoil formula, known and loved by professionals around the world – now enriched with color-correcting purple pigments.
The formula is designed for blonde, highlighted, and gray hair to neutralize brassy tones and unwanted yellow and orange undertones that appear over time.
The rich yet lightweight formula based on argan oil instantly penetrates the hair, improving manageability and shine, providing long-lasting care and softness without leaving residue – it is the essence of the Moroccanoil brand, which combines luxurious ingredients with real effectiveness.
Violet pigments
neutralise brassy tones
- Argan oil
- improves manageability and shine
- Flaxseed extract
- protects against heat damage
Visible results after the first application
Moroccanoil Treatment Purple for styling and care is an essential product in every professional routine: it counteracts unwanted brassy tones that appear over time, instantly restores color vibrancy and shine, provides long-lasting smoothness, improves manageability, reduces blow-drying time, and enhances hair shine.
In an independent consumer study conducted among 75 respondents who used the product consistently for a week, 95% of participants confirmed that the oil reduces brassy tones, 95% said it helps maintain blonde between visits to the colorist, and 95% rated it as a revolutionary product; as many as 91% considered it an essential element of blonde hair care.

What your hair gains
How to use
- Apply to clean, towel-dried hair
- Focus on the lengths and ends
- Style as usual
An element of regular care between visits to the colorist
Apply the oil to clean, towel-dried hair, focusing on lengths and ends, then style as usual. The lightweight consistency allows it to penetrate the hair without weighing it down or leaving residue, making it suitable for regular use as part of a care routine that maintains a cool blonde shade between visits to the colorist.
This solution is for you if...
- You have blonde, highlighted, or gray hair
- You notice brassy, yellow, or orange undertones appearing over time
- You are looking for a product that combines color correction with care and thermal protection
- You value lightweight formulas that do not weigh hair down or leave residue
Frequently asked questions
What hair type is Moroccanoil Treatment Purple intended for?
The product is designed for blonde, highlighted, and gray hair – which are most prone to unwanted brassy, yellow, and orange undertones.
Does the formula care for hair in addition to color correction?
Yes – argan oil and flaxseed extract improve manageability, reduce drying time, and protect hair from thermal damage, making it feel healthier to the touch.
How often can it be used?
Thanks to its lightweight, non-greasy formula, it can be incorporated into a regular care routine and used after every hair wash as a supplement to care between visits to the colorist.

„“Moroccanoil is the iconic argan oil in every formula — from treatment to styling. I match products to hair type and needs so the care genuinely works, not just smells nice.””
I'll gladly advise whether Treatment Purple will work for your hair — answer a few questions in the finder and we'll immediately match the care to your hair type.
Recommended by our cosmetologist · loved by clients
Moroccanoil is the cult argan oil in hair care. If you don't know which product to start with, write to me — I'll help you match the care to your hair type.
Write to me
The full line Moroccanoil
A complete tissue engineering ritual — cleansing, treatment, protection. Build your set.












