Rich Hydration Mask 370ml Olaplex
Olaplex Rich Hydration Mask 370ml
Rich Hydration Mask 30ml – a mask by Olaplex. Olaplex is a revolutionary formula that repairs disulfide bonds within the hair structure, ranking as the #1 professional regenerative treatment.
Olaplex has transformed the way we think about color-treated hair care. Instead of coating the hair in silicone to mask damage, Olaplex technology works at the level of disulfide bonds—the same ones broken by bleaching, perms, and high heat. This is not a conditioner: it is a structural repair.
Package capacity is 370 ml. Indications: hydration.
What happens to hair during coloring
Disulfide bonds are the hair's skeleton—they are responsible for its elasticity and strength. Bleach and oxidizers break these bonds to penetrate the hair shaft. This leaves the hair with a compromised structure, causing it to break, frizz, and lose its shine. Olaplex rebuilds these connections rather than just smoothing the surface.
- —Bond repair. Reconnects broken disulfide bridges within the hair structure.
- —Internal strengthening. Works inside the hair shaft, not just on the surface.
- —Breakage reduction. Repaired hair is less prone to snapping and split ends.
- —Protection during treatments. Minimizes damage caused during coloring and bleaching.
The technology inside
A molecule developed by Olaplex that finds broken disulfide bonds and reforms them. This is what sets this treatment apart from surface-acting conditioners.
The effect is not about coating the hair in a film, but about a real change in its structure—which is why it lasts after rinsing.
The products do not strip color; many of them help maintain it for longer.
How to use — hair treatment
1. Apply to clean, towel-dried hair.
2. Distribute through lengths and ends—for scalp products, apply directly to the scalp.
3. Leave on for the time indicated on the packaging, then rinse thoroughly.
4. Use consistently—with hair, the effect builds over weeks, not days.
Who is Olaplex for
Olaplex is care for hair that has undergone chemical processing—coloring, bleaching, perms—and for hair that is exposed to flat irons daily.
- —Color-treated and bleached hair. After every chemical treatment, the structure requires repair.
- —Brittle hair. Breaking along the lengths, with split ends.
- —Heat styling. Daily straightening, curling, blow-drying.
- —Weakened hair. Lacking elasticity, dull, difficult to style.
Frequently Asked Questions
No. They serve two different purposes: Olaplex rebuilds the hair structure, while conditioner hydrates and smooths the surface. They work best when used together.
Typically once a week. For severely damaged hair, use it twice a week for the first few weeks.
Yes. Hair bonds are also broken by high temperatures, sun exposure, and mechanical brushing.
Improvements in elasticity can often be seen after the first use, but true structural repair is a process that takes several weeks of consistent treatment.
„“Olaplex is an American brand that revolutionised hair repair thanks to patented bond-building technology. I match products to hair type and needs so the care genuinely works.””
I'll gladly advise whether Rich Hydration Mask 370ml will work for your hair — answer a few questions in the finder and we'll immediately match the care to your hair type.
Recommended by our cosmetologist · loved by clients
Olaplex is an American bond-building technology for hair. If you don't know which product to start with, write to me — I'll help match the care to your hair type.
Write to me
The full line Olaplex
A complete tissue engineering ritual — cleansing, treatment, protection. Build your set.
